My areas of knowledge are in voiceover casting, voiceover coaching, and voiceover directing. I’m sorta clueless on the business side of things. I prefer to stay on the right side of the brain, where things are a little mish mashy (see, on the right side of the brain you can even make up words!), never right or wrong. But with all these, the business side of voiceovers is not as much about right or wrong, but what you have time to devote your energies too. Marketing, of course, is an endless pit. You can keep throwing coins into it, but it never seems to get full. Pick your position and do what you can do best to promote yourself. You will never have time for it all: branding, marketing, local markets, national markets, online sites, radio stations, twitter, facebook, blogging, ouch. An organized read on some of the business aspects can be found here in this voiceover article on business by Doug Turkel, a voice actor who has done a great job with this side of things.
It’s nice to be a able to stay on the creative side, the self-expression side of voiceovers. You do this because you love to use your voice, to emote, to roar, whisper, to play. You can do more of this if you commit to a little grunt work. You think I like writing this blog? Nope. It’s the grunt work I need to do so I can continue to do what I love: work with actors and actors-to-be inside of this incredible process of what I like to call simply, “bringing out the magic.” There’s nothing more exciting than watching that person’s chrysalis bust open and get to be part of influencing that. So I’ll keep on writing. Now, you have work to do yes?
Hi! I’m Lesley Bailey. I’m an award-winning Casting Director, Voiceover Coach, Demo Producer, and Consultant with over 30 years “in the trenches”. I love helping voice actors bring scripts to life with authenticity and confidence.