{"id":97,"date":"2012-07-05T04:32:36","date_gmt":"2012-07-05T04:32:36","guid":{"rendered":"http:\/\/www.voiceovergurus.com\/guru_blog\/?p=97"},"modified":"2013-07-25T14:07:46","modified_gmt":"2013-07-25T14:07:46","slug":"voiceover-technique-requires-pen-only","status":"publish","type":"post","link":"https:\/\/voiceovergurus.com\/guru_blog\/voiceover-technique-requires-pen-only\/","title":{"rendered":"Voiceover Technique Requires Pen Only!"},"content":{"rendered":"<p><span style=\"color: #000000;\"> <span style=\"font-size: small;\"><span style=\"font-family: ArialMT, sans-serif;\">Among the many voiceover techniques I have laid out for you, this is by far the most practical.\u00a0 Understanding the script and its message is the most important job you have before you start reading the script out loud, or else you will sound like you\u2019re <\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"><span style=\"text-decoration: underline;\">reading<\/span><\/span><\/span><span style=\"color: #000000;\"><span style=\"font-family: ArialMT, sans-serif;\"> the script out loud.\u00a0 In order to gain an emotional connection with the copy, you must understand it.\u00a0 First you must understand it on a general level \u2013 tone, mood, style, etc.\u00a0 The next step is understanding it sentence by sentence.\u00a0 It seems like a lot of homework to do before each and every script is read, but after you do it for a while your brain will be on autopilot and you won\u2019t have to anymore \u2013 you will naturally begin to connect with the copy in a more organic way, I promise.\u00a0 But for now you have work to do.<\/span><\/span><\/span><\/p>\n<p><span style=\"color: #000000;\">\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <span style=\"font-size: small;\"><span style=\"font-family: ArialMT, sans-serif;\">After you have gone through that first step of understanding the big picture, get out a pen, and make sure you have a printed copy of the script.\u00a0 (I don\u2019t want anyone damaging their computer screens.)\u00a0 Ok, line by line now \u2013 what are the points you are making?\u00a0 Let me use a sentence as an example.\u00a0 \u201cSometimes you just want a great latte.\u201d\u00a0 This one is tricky.\u00a0 You are selling a delicious coffee drink.\u00a0 Do you emphasize \u201clatte?\u201d\u00a0 Perhaps.\u00a0 But what kind?\u00a0 A \u201cgreat\u201d one.\u00a0 So perhaps you emphasize both those words and let everything else in the sentence lay low so those two words can \u201cpop.\u201d\u00a0 Maybe you think you should make it all about them and so you feel like emphasizing the \u201cyou.\u201d\u00a0 No right or wrong here, though I have opinions.\u00a0 So \u2013 best way to tell what might make the most sense is to try them out loud, all those ideas.\u00a0 Say it out loud emphasizing just \u201clatte\u201d, then \u201cgreat latte\u201d\u00a0 and then finally \u201cyou.\u201d\u00a0 Try emphasizing too many of the words at one time and notice how none of them get special attention anymore.\u00a0 The point is, going through line by line and underlining the words that seem to convey the \u201cpoint\u201d you\u2019re making helps you to connect, and that means you sound like a person, and not a \u201creader.\u201d<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Among the many voiceover techniques I have laid out for you, this is by far the most practical.\u00a0 Understanding the script and its message is the most important job you have before you start reading the script out loud, or else you will sound like you\u2019re reading the script out loud.\u00a0 In order to gain [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-97","post","type-post","status-publish","format-standard","hentry","category-voice-over-gurus-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/97","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/comments?post=97"}],"version-history":[{"count":3,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/97\/revisions"}],"predecessor-version":[{"id":264,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/97\/revisions\/264"}],"wp:attachment":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/media?parent=97"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/categories?post=97"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/tags?post=97"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}