{"id":91,"date":"2013-06-11T04:29:55","date_gmt":"2013-06-11T04:29:55","guid":{"rendered":"http:\/\/www.voiceovergurus.com\/guru_blog\/?p=91"},"modified":"2013-07-24T21:45:40","modified_gmt":"2013-07-24T21:45:40","slug":"voiceover-cooking-technique","status":"publish","type":"post","link":"https:\/\/voiceovergurus.com\/guru_blog\/voiceover-cooking-technique\/","title":{"rendered":"Voiceover Cooking Technique"},"content":{"rendered":"

There are many trends in cooking, and everywhere for that matter, that ebb and flow, come and go, change change change . . .One of them for a while was the maxi-spice way of cooking, where as many flavors that could be dreamt up as compatible were added to a dish to make for a supremely complex flavor.\u00a0 More recently in the food world, the trend is toward focusing on a single flavor component of a dish to let it shine.\u00a0 This might be as extreme as not adding a single spice at all, and letting that red pepper taste like . . . a red pepper.\u00a0 This is something to consider in your voiceover read when examining those words and making choices on what to do with them.\u00a0 Yes.\u00a0 The \u201cless is more\u201d trend.<\/span><\/span><\/span><\/p>\n

Let\u2019s look at this script, or rather, tag-line:<\/span><\/span><\/span><\/p>\n

Quickbooks.\u00a0 Help your business grow.\u00a0 Guaranteed.<\/span><\/span><\/span><\/p>\n

That\u2019s it.\u00a0 Not much to work with there, and so many people will want to dump a million spices on top to make it \u201cmore.\u201d\u00a0 But this is not authentic.\u00a0 This is not real.\u00a0 This will not let anything special shine.\u00a0 Most importantly, dumping too many flavors onto this won\u2019t allow your POINT to get across.\u00a0 So, what IS your point?\u00a0 Knowing your POINT is critical and we discussed this a bit from another angle in this <\/span><\/span><\/span>article on voiceover technique<\/span><\/span><\/span><\/span><\/a> last year. Your point here? – \u00a0it\u2019s that Quickbooks guarantees to grow your business.\u00a0 In the middle sentence, you will make your point.\u00a0 Is your point about HELP?\u00a0 Vague.\u00a0 Is it about your BUSINESS?\u00a0 Yes, but what about it?\u00a0 What do all business owners want for their business?\u00a0 For it to GROW.\u00a0 So assume an intelligent audience can understand the assumption that the subject is about their business, and assume that this promotion will tell them how the product can help.\u00a0 The underlining value here will be that word GROW.\u00a0 Let it shine, and only it, and you will have made your POINT.\u00a0 By using that one singular word as your emphasis, you allow it stand out.\u00a0 You have spiced your sentence properly and elegantly.\u00a0<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

There are many trends in cooking, and everywhere for that matter, that ebb and flow, come and go, change change change . . .One of them for a while was the maxi-spice way of cooking, where as many flavors that could be dreamt up as compatible were added to a dish to make for a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-91","post","type-post","status-publish","format-standard","hentry","category-voice-over-gurus-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/91","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/comments?post=91"}],"version-history":[{"count":3,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/91\/revisions"}],"predecessor-version":[{"id":200,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/91\/revisions\/200"}],"wp:attachment":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/media?parent=91"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/categories?post=91"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/tags?post=91"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}