{"id":84,"date":"2013-05-09T04:22:43","date_gmt":"2013-05-09T04:22:43","guid":{"rendered":"http:\/\/www.voiceovergurus.com\/guru_blog\/?p=84"},"modified":"2013-07-24T21:48:26","modified_gmt":"2013-07-24T21:48:26","slug":"voiceover-tip-throw-it-off-a-cliff","status":"publish","type":"post","link":"https:\/\/voiceovergurus.com\/guru_blog\/voiceover-tip-throw-it-off-a-cliff\/","title":{"rendered":"Voiceover Tip: Throw it off a Cliff"},"content":{"rendered":"

Huh?\u00a0 Well, we voice over casting directors and coaches often get a bit tired of our direction after a while, of our voiceover tip vocabulary toolbox, so we like to shake things up.\u00a0 \u201cThrowing it off a cliff\u201d simply means to make certain words or phrases less important by the way you deliver them.\u00a0 What this does, more importantly, is give the power over to the words right before and\/or after that.\u00a0 This is the main reason you throw those words away.\u00a0 Let\u2019s try it, and also examine exactly what it does to the other parts of your sentence that are truly important.<\/span><\/span><\/span><\/p>\n

Let\u2019s take this line here to break down and play with:<\/span><\/span><\/span><\/p>\n

\u201cSometimes you just want a great latte.\u201d<\/span><\/span><\/span><\/p>\n

The first thing I would ask a student is, what about this line in this script is important?\u00a0 What is the point of this line?\u00a0 More specifically, if forced to pick only one or two words in the sentence that truly speak to the message here, what are they?\u00a0 You\u00a0 might be surprised to learn that many people said \u201csometimes\u201d or even \u201cwant.\u201d\u00a0 Are we selling sometimes?\u00a0 Are we selling want?\u00a0 We\u00a0 might be selling want, sure \u2013 but in that case, you\u2019ve left the listener with the impression of \u201cwant\u201d as the focus.\u00a0 Ok, but what do they \u201csometimes want??\u201d \u2013 a latte.\u00a0 Right.\u00a0 Now you\u2019re on board.\u00a0 The point of this sentence is to get us thinking about a latte.\u00a0 What kind of latte are we talking about here specifically?\u00a0 A great one.\u00a0 To give power to the importance of what\u2019s being offered here, you would need to \u201cpunch\u201d or emphasize the words \u201cgreat latte.\u201d\u00a0 Now the throw it off\u00a0 cliff part comes with making sure you DON\u2019T emphasize any other words before it.\u00a0 It will confuse the listener as to the true heart of the message, and it will lessen the impact when you punch \u201cgreat latte.\u201d\u00a0 Try reading it with sometimes or want as the only focus.\u00a0 Then try reading it with the downplay of all the words except \u201cgreat latte.\u201d And hear the difference.\u00a0 You can only make great latte more powerful by making sure you make all the other words less so.\u00a0 It\u2019s word-suppression, word-control, and it takes time.\u00a0 But it makes all the difference.\u00a0 For more <\/span><\/span><\/span>great voiceover tips<\/span><\/span><\/span><\/span><\/a>, I found this old but random article reviewing advice from a well respected Casting Director.\u00a0 Enjoy.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Huh?\u00a0 Well, we voice over casting directors and coaches often get a bit tired of our direction after a while, of our voiceover tip vocabulary toolbox, so we like to shake things up.\u00a0 \u201cThrowing it off a cliff\u201d simply means to make certain words or phrases less important by the way you deliver them.\u00a0 What […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-voice-over-gurus-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/comments?post=84"}],"version-history":[{"count":2,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/84\/revisions"}],"predecessor-version":[{"id":204,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/84\/revisions\/204"}],"wp:attachment":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/media?parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/categories?post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/tags?post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}