{"id":54,"date":"2013-01-14T03:44:12","date_gmt":"2013-01-14T03:44:12","guid":{"rendered":"http:\/\/www.voiceovergurus.com\/guru_blog\/?p=54"},"modified":"2013-07-24T22:23:39","modified_gmt":"2013-07-24T22:23:39","slug":"voiceover-technique-and-your-product-pt-2","status":"publish","type":"post","link":"https:\/\/voiceovergurus.com\/guru_blog\/voiceover-technique-and-your-product-pt-2\/","title":{"rendered":"Voiceover Technique and your Product (Pt. 2)"},"content":{"rendered":"

In a December <\/span><\/span><\/span>Voiceover technique blog<\/span><\/span><\/span><\/span><\/a> you learned about avoiding the pitfall of basing your entire way of reading a script on what the product is that you are selling.\u00a0 You learned that the writer is usually the one picking the voice for the job, not the people at the company that make the product.\u00a0 Therefore, you want to really pick apart that script to see what the writer was trying to do with it.\u00a0 Each writer has a personality that goes beyond the product.\u00a0 No writer will see a McDonald\u2019s burger and just write a \u201cjuicy\u201d spot, nor would he see a bank and just write a spot rich with nuances to \u201csecurity.\u201d\u00a0 A writer\u2019s imagination goes beyond the product because they cannot help but exercise their creative potential.\u00a0 You must really find this personal stamp that they have made and bring it to life.\u00a0 Again we look at the voiceover script to break it down:<\/span><\/span><\/span><\/p>\n

You asked for it. You got it.<\/span><\/span><\/span><\/p>\n

The McRib is back at Mcdonald\u2019s for a limited time.<\/span><\/span><\/span><\/p>\n

Smothered in tangy bbq sauce.\u00a0\u00a0 Served on a toasted bun.<\/span><\/span><\/span><\/p>\n

You\u2019re welcome.<\/span><\/span><\/span><\/p>\n

Again, we are not trying to make this spot sound yummy and toasty, just because it is selling a sandwich.\u00a0 We are trying to bring a writers\u2019 vision to life.\u00a0 The writer was TOLD to put those middle sentences in most likely, based on the simple fact that what they\u2019re selling has to be mentioned somewhere.\u00a0 But \u2013 then the writer gets to build a story around it.\u00a0 What is the writer\u2019s story? \u2013<\/span><\/span><\/span><\/p>\n

You asked for it.\u00a0 You got it.\u00a0 (and)\u00a0 You\u2019re welcome.<\/span><\/span><\/span><\/p>\n

McDonald\u2019s never told the writer to write those lines.\u00a0 They\u2019re vague, for a lack of a better word, but more specifically, they\u2019re not about the product specifically.\u00a0 They\u2019re writer\u2019s choices.\u00a0 So let\u2019s look at them.\u00a0 What do they imply?\u00a0 \u201cYou asked for it.\u00a0 You got it.\u201d\u00a0 Well, that whatever you want you can get.\u00a0 Most likely someone saying that would be easygoing and matter of fact.\u00a0 Short and sweet.\u00a0 Try it out loud and see how it makes sense.\u00a0 Makes more sense to read the script in and easygoing and matter of fact manner than it is to read it in a \u201cyummy\u201d one, eh?\u00a0 Now look at \u201cYou\u2019re welcome.\u201d\u00a0 No one said thank you.\u00a0 A little bold eh?\u00a0 A little presumptuous?\u00a0 Make sure you convey that over-confidence with a wink and a smile, and you get away with being likeable.\u00a0 More importantly, you just gave the writer exactly what he was hoping to hear with it out loud.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

In a December Voiceover technique blog you learned about avoiding the pitfall of basing your entire way of reading a script on what the product is that you are selling.\u00a0 You learned that the writer is usually the one picking the voice for the job, not the people at the company that make the product.\u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-voice-over-gurus-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":3,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":228,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/54\/revisions\/228"}],"wp:attachment":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}