{"id":436,"date":"2017-06-29T22:44:11","date_gmt":"2017-06-29T22:44:11","guid":{"rendered":"http:\/\/www.voiceovergurus.com\/guru_blog\/?p=436"},"modified":"2017-06-29T22:44:11","modified_gmt":"2017-06-29T22:44:11","slug":"voiceover-success-from-analysis","status":"publish","type":"post","link":"https:\/\/voiceovergurus.com\/guru_blog\/voiceover-success-from-analysis\/","title":{"rendered":"Voiceover success from ANALYSIS"},"content":{"rendered":"

It\u2019s time for another round of voice over script analysis.\u00a0 To book voiceover jobs, you MUST know what you are talking about, and more importantly, HOW they want you to talk about it.\u00a0 As usual, we will cover both these areas\u2026.the BIG picture being the tone they want you to evoke, and the LITTLE picture being all the keywords on each line that support the tone and also the message.\u00a0 If you\u2019re brand new to voice over technique you may want to start with understanding an overview of all the basic elements of voiceover<\/a> first.<\/p>\n

We are working today with a commercial script from Tudor Watches:<\/p>\n

We\u2019re devoted to the classic, but reject the status quo.\u00a0 We keep the best of the past.\u00a0 The best watchmaking practices, the best designs.\u00a0 And push the boundaries of what\u2019s new.\u00a0 Born for a purpose.\u00a0 Field-tested to the extreme.\u00a0 For those who are up for anything.\u00a0 Those who face their fears.\u00a0 Those who reinvent themselves every day.\u00a0 A tudor\u2026.is born to dare.<\/p>\n

So, first off is that TONE we are seeking to understand.\u00a0 Here I am getting around to tone by first noticing the audience they are speaking to:\u00a0 adventurists, those who take chances and make bold moves in life.\u00a0 They also speak to the romantic traditionalist, the one who favors things that are done the way they have been for centuries.\u00a0 With these two aspects clearly defined in the writing, I get a sense of an overall sophistication and also a sense of pride and challenge, as if the speaker is daring you to be this best and boldest version of yourself.\u00a0 The way this tone is now put into practice easier is to focus on the points being made here that actually support this tone, and therefore make it sound more authentic and more purposeful.<\/p>\n

The first sentence is a classic setup of contrast, thereby highlighting what\u2019s there in opposition.\u00a0 DEVOTED\/CLASSIC and REJECT\/STATUS QUO.\u00a0 This is a few more words than I normally like to emphasize in a sentence, but making sure the surrounding words are played down assures that the listener gets a rest in between the words you will \u201chit\u201d and also makes them have more impact.\u00a0 Yes, emphasizing keywords is equally about downplaying the words that surround it, lest they steal the spotlight from your point.\u00a0 Next we have BEST and PAST, because this is what they are saying is at the heart of what makes their watches tick.\u00a0 Sorry, can\u2019t even resist a bad pun.\u00a0 Love \u2018em.\u00a0 Now they go on to give you an example, so you don\u2019t need to repeat the word best, you need to emphasize what it is they are pointing towards: WATCHMAKING PRACTICES and DESIGNS.\u00a0 We then have PUSH, BOUNDARIES, NEW.\u00a0 You could also just hit NEW and let the other words just be lead words that get to the real point, that they do explore the future of watchmaking as well, when it works.\u00a0 Then, PURPOSE.\u00a0 Next up is EXTREME.\u00a0 Next, THOSE and ANYTHING.\u00a0 Then, FACE and FEARS.\u00a0 And, REINVENT, and perhaps for dramatic emphasis EVERY DAY.\u00a0 Then of course we emphasize the only one mention of the product, as well as any elements of its tag line such as BORN and DARE.\u00a0 The reason you keep both words at the end there is that BORN IS EMPTY without it\u2026.BORN to what?\u00a0 To DARE.\u00a0 You could perhaps get rid of BORN however, because it is mentioned earlier in the script, and you usually want to stay away from emphasizing words that have already been called out.\u00a0 So in this instance, we get that we are speaking of, and have already spoken of, ways in which this watch was born for \u2013 leaving the new piece of information all on the word DARE.\u00a0 Just like a spare use of the most essential words only makes for good editing in a writer, hitting only what\u2019s necessary in a script makes for good voice acting.<\/p>\n","protected":false},"excerpt":{"rendered":"

It\u2019s time for another round of voice over script analysis.\u00a0 To book voiceover jobs, you MUST know what you are talking about, and more importantly, HOW they want you to talk about it.\u00a0 As usual, we will cover both these areas\u2026.the BIG picture being the tone they want you to evoke, and the LITTLE picture […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-436","post","type-post","status-publish","format-standard","hentry","category-voice-over-gurus-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/comments?post=436"}],"version-history":[{"count":2,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/436\/revisions"}],"predecessor-version":[{"id":438,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/436\/revisions\/438"}],"wp:attachment":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/media?parent=436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/categories?post=436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/tags?post=436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}