Happy September Voiceover Students!\u00a0 We now begin the application of all this talk I\u2019ve been talking\u2026understanding voice over scripts on a deeper level and using actual examples so you can apply the concepts specifically to their base point and truly \u201cget it.\u201d\u00a0 This is the crux of getting any job.\u00a0 You can\u2019t get a voice over job until you \u201cget\u201d the script.\u00a0 Let\u2019s get started by looking at this script for AmEx:<\/p>\n
Introducing the new premier rewards <\/b>Gold Card from American Express. The only charge card that earns triple points on airfare, double points on gas and groceries, a single point on everything else\u2026 points you can use for over a million rewards including travel on any airline, anytime\u2026 the annual fee for the first year is on us. And you can earn 10,000 bonus points with your first purchase\u2026\u2026start earning brilliantly.\u00a0 Call 1-800-AXP-GOLD or visit AXPGOLD.COM to apply.<\/p>\n
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There\u2019s a big picture and a little picture here.\u00a0 The big picture answers the questions of what you\u2019re selling, and what tone\/mood\/personality you\u2019re implementing to do that.\u00a0 The writer will give specs to give you most of that direction upfront.\u00a0 There\u2019s a time though, where that\u2019s not enough.\u00a0 So look at and try and get that \u201cfeeling\u201d from it on your own.\u00a0 AmEx is offering a card that ups the benefits of the usual credit card.\u00a0 TRIPLE points on this, DOUBLE points on that.\u00a0 NO FEE the first year.\u00a0 10,000 BONUS POINTS on your first purchase.\u00a0 This card rocks.\u00a0 Well, at least that\u2019s what they\u2019re going for.\u00a0 So YOU must rock it.\u00a0 Find what speaks loudest on each sentence and underline it.\u00a0 This is the \u201clittle picture.\u201d \u00a0When you home in on what\u2019s most important on EACH line, you make a POINT, and then you don\u2019t have to shout the whole script.\u00a0 You can have a gorgeous and subtle \u201cI\u2019m not trying too hard\u201d read on most of it because you will gently push those point words on each sentence to give each line it\u2019s meaningful moment.\u00a0 Try reading the script out loud without meaning, without analysis.\u00a0 Now see the revised version below and see the difference it makes and how much more connected you feel to the message.<\/p>\n
<\/p>\n
Introducing the new premier rewards gold-card<\/b><\/span> from American Express. The only<\/span> charge card that earns triple<\/span> points on airfare, double<\/span> points on gas and groceries, a single point on everything else<\/span>\u2026 points you can use for over a million rewards<\/span> including travel on any airline, anytime\u2026 the annual fee for the first year is on us<\/span>. And you can earn 10,000 bonus points<\/span> with your first purchase\u2026\u2026start earning brilliantly<\/span>.\u00a0 Call 1-800-AXP-GOLD or visit AXPGOLD.COM to apply.<\/p>\n <\/p>\n Keep in mind this is a guide for you to start seeing each single sentence as important and to start understanding that the writer writes each line with an intention.\u00a0 It doesn\u2019t mean that your underlined choices will be the exact same.\u00a0 This is writing.\u00a0 Writing is an art.\u00a0 All art is subjective.\u00a0 This does, however, elevate your read to something beyond just a robotic running through of letters and words.\u00a0 It forces you to think and feel and emote.<\/p>\n In the next blog, stay tuned for more than just a revised underlined version of the script.\u00a0 We will go line by line and explain WHY those words were chosen.\u00a0 Baby steps.<\/p>\n","protected":false},"excerpt":{"rendered":" Happy September Voiceover Students!\u00a0 We now begin the application of all this talk I\u2019ve been talking\u2026understanding voice over scripts on a deeper level and using actual examples so you can apply the concepts specifically to their base point and truly \u201cget it.\u201d\u00a0 This is the crux of getting any job.\u00a0 You can\u2019t get a voice […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-284","post","type-post","status-publish","format-standard","hentry","category-voice-over-gurus-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/comments?post=284"}],"version-history":[{"count":1,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/284\/revisions"}],"predecessor-version":[{"id":285,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/284\/revisions\/285"}],"wp:attachment":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/media?parent=284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/categories?post=284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/tags?post=284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}