{"id":19,"date":"2012-09-13T20:32:02","date_gmt":"2012-09-13T20:32:02","guid":{"rendered":"http:\/\/www.voiceovergurus.com\/guru_blog\/?p=19"},"modified":"2013-07-25T14:00:10","modified_gmt":"2013-07-25T14:00:10","slug":"voiceover-technique-for-radio","status":"publish","type":"post","link":"https:\/\/voiceovergurus.com\/guru_blog\/voiceover-technique-for-radio\/","title":{"rendered":"Voiceover Technique for Radio"},"content":{"rendered":"

Voice over technique for radio commercials is simpler than you would think.\u00a0 You must remember here the biggest thing that differentiates this performance from others is that you are not accompanying a picture of any kind.\u00a0 You are IT, baby.\u00a0 The beginning and end of the line.\u00a0 You are all we (the listener) have that stands between us \u201cgetting\u201d the message or not.\u00a0 How will you ensure that we, the listener, receive the message in a way that makes sense?<\/span><\/span><\/span><\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 What this means is that you must start with the script and \u201chear\u201d it from the listener\u2019s perspective.\u00a0 Words might make sense on paper after you have gotten to read it over a dozen times and stare at the words and their actual spelling and make sense out of their meaning.\u00a0 When these same words are spoken out loud, and quickly, and with a certain personality, things can easily get lost in translation.\u00a0 In a blog earlier this summer, actually two, I broke down the techniques for doing <\/span><\/span><\/span>voice over script analysis<\/span><\/span><\/span><\/span><\/a>, but I will highlight what\u2019s important here:\u00a0 To bring a script to life, the most important thing to do is connect with the copy.\u00a0 Ask yourself what your \u201cpoint\u201d is in EACH sentence.\u00a0 Assume each thing you say, like in real life, you say for a REASON.\u00a0 You are making a point.\u00a0 Let us know what each \u201cpoint\u201d is by emphasizing it.\u00a0 When you start to connect to the points you are making, you start to \u201ccolor\u201d your words better, thus bringing them to life for someone who only hears them and needs a way to \u201cfeel\u201d them and \u201csee\u201d them too.\u00a0 Your own conviction in what you\u2019re saying and why will be this clarity for the listener.\u00a0 Your next step after understanding what you are explaining to people is the \u201chow.\u201d\u00a0 How are you delivering this?\u00a0 Are you friendly, sarcastic, warm?\u00a0 Your biggest direction should come from the writer\u2019s specs (specifications) which you will almost always get before the audition.\u00a0 Your next move should be to look for clues in the writing that strengthen and further validate these specs and allow you to \u201cbe\u201d this person even more.\u00a0 Once you have a strong sense of \u201ccharacter\u201d and a strong sense of the information you are conveying, you have your work cut out for you.<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Voice over technique for radio commercials is simpler than you would think.\u00a0 You must remember here the biggest thing that differentiates this performance from others is that you are not accompanying a picture of any kind.\u00a0 You are IT, baby.\u00a0 The beginning and end of the line.\u00a0 You are all we (the listener) have that […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-voice-over-gurus-blog"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/19","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/comments?post=19"}],"version-history":[{"count":3,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/19\/revisions"}],"predecessor-version":[{"id":254,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/posts\/19\/revisions\/254"}],"wp:attachment":[{"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/media?parent=19"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/categories?post=19"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/voiceovergurus.com\/guru_blog\/wp-json\/wp\/v2\/tags?post=19"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}