{"id":160,"date":"2012-06-18T19:53:12","date_gmt":"2012-06-18T19:53:12","guid":{"rendered":"http:\/\/www.voiceovergurus.com\/guru_blog\/?p=160"},"modified":"2013-07-25T14:08:12","modified_gmt":"2013-07-25T14:08:12","slug":"free-voiceover-sushi-and-the-hook-that-reels-them-in","status":"publish","type":"post","link":"https:\/\/voiceovergurus.com\/guru_blog\/free-voiceover-sushi-and-the-hook-that-reels-them-in\/","title":{"rendered":"Free Voiceover Sushi and the hook that reels them in"},"content":{"rendered":"<div>As a casting director, I got to be a fly on the wall when the writers, directors, and producers wanted to listen back to the casting sessions in my office.\u00a0 They could have listened to it in their cozy offices back at their own workplace \u2013 but why choose that when you can have a field trip and escape your boss for a few hours . . . and order free sushi for lunch?!\u00a0 Yes, we catered to our clients every wish, including whatever they wanted to eat.\u00a0 What they didn\u2019t seem to want, however, was to completely concentrate on listening to the casting session.\u00a0 These are hip, young writers of the post-MTV generation, easily distracted and entertained by something new every 20 seconds.\u00a0 The most repeated line during a \u201clisten back\u201d was \u201cgo to the next one.\u201d \u00a0\u00a0Ouch.\u00a0 \u00a0I will tell you how to make sure they don\u2019t say that about your performance.<\/div>\n<div>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Remember again what you are competing with:\u00a0 someone glancing at the Dragon Roll, normally $14 each, but now . . .\u00a0 free!, someone else texting their girlfriend, and someone else rewriting a line of the script because they finally heard it out loud and don\u2019t like the way it sounds.\u00a0 Of course, much of the casting is heard, they do have to choose a voice, after all \u2013 but it\u2019s not as fair and orderly process as you think.\u00a0 You are also competing with a lot of other voices.\u00a0 These are people that have a competitive enough performance to make it to the audition stage.\u00a0 They will all, at the very least, have a basic read that sounds authentic and easy to follow.\u00a0 Here\u2019s where you must separate yourself from the pack, and quickly.\u00a0 Think of that first line as your \u201chook.\u201d\u00a0 They can, and will, say \u201cnext\u201d even after hearing only a first line.\u00a0 Your first line has to do more than introduce who you are as the speaker.\u00a0 It must convey some level of intrigue that makes them want to lean in a little closer for your read.\u00a0 You might try saying it in a hushed voice, say it with a quiet intensity, or even with the indication that you just heard this \u201ccutting-edge\u201d information and you had to race to tell us all about it because it was so compelling.\u00a0 Your style of intriguing delivery will depend on the structure and personality of the sentence.\u00a0 Only you will know what that is after analizing the script.\u00a0 Just make sure that your delivery is better than a free Dragon Roll, and you are IN.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>As a casting director, I got to be a fly on the wall when the writers, directors, and producers wanted to listen back to the casting sessions in my office.\u00a0 They could have listened to it in their cozy offices back at their own workplace \u2013 but why choose that when you can have a 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